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Brand Gender Increasing Through Personality PDF E13fc9f7c

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Brand Gender: Increasing Brand Equity through Brand Personality PDF




by Theo Lieven : Brand Gender: Increasing Brand Equity through Brand Personality

ISBN : #3319602187 | Date : 2017-09-25

Description :

PDF-aef4c | This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity,… Brand Gender: Increasing Brand Equity through Brand Personality


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[Pub.14qAl] Brand Gender: Increasing Brand Equity through Brand Personality PDF | by Theo Lieven


Brand Gender: Increasing Brand Equity through Brand Personality by by Theo Lieven

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Bluefishing Art Making Things Happen Ebook PDF 824640067

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Bluefishing: The Art of Making Things Happen PDF




by Steve Sims : Bluefishing: The Art of Making Things Happen

ISBN : # | Date : 2017-10-17

Description :

PDF-3a06d | The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous reveals to the rest of us his trade secrets for making things happen.Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married in the Vatican, being serenaded by Andr… Bluefishing: The Art of Making Things Happen


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[Pub.60MwE] Bluefishing: The Art of Making Things Happen PDF | by Steve Sims


Bluefishing: The Art of Making Things Happen by by Steve Sims

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Measuring Entrepreneurial Businesses Knowledge Challenges PDF 045db6c48

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Measuring Entrepreneurial Businesses: Current Knowledge and Challenges (National Bureau of Economic Research Studies in Income and Wealth) PDF




: Measuring Entrepreneurial Businesses: Current Knowledge and Challenges (National Bureau of Economic Research Studies in Income and Wealth)

ISBN : #022645407X | Date : 2017-09-21

Description :

PDF-dac20 | Start-ups and other entrepreneurial ventures make a significant contribution to the US economy, particularly in the tech sector, where they comprise some of the largest and most influential companies. Yet for every high-profile, high-growth company like Apple, Facebook, Microsoft, and Google, many more fail. This enormous heterogeneity poses conceptual and measurement challenges for economists con… Measuring Entrepreneurial Businesses: Current Knowledge and Challenges (National Bureau of Economic Research Studies in Income and Wealth)


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Financing Masses Crowdfunding Jiazhuo Wang PDF F699883cf

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Financing from Masses: Crowdfunding in China PDF




: Financing from Masses: Crowdfunding in China

ISBN : #9811058423 | Date : 2017-10-09

Description :

PDF-8f785 | This book addresses the integration of the Internet and finance which recently has been one of the most notable topics of discussion in the media, the business community, academia, and among policymakers, both in China and worldwide. As a comprehensive, in-depth analysis of the one of the fastest growing industries in China, the book covers all the most important areas and issues in the crowdfundi… Financing from Masses: Crowdfunding in China


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Financing from Masses: Crowdfunding in China by

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Information Assurance Security Environment Communications PDF 56b44ba0c

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Information Assurance: Security in the Information Environment (Computer Communications and Networks) PDF




by Andrew Blyth : Information Assurance: Security in the Information Environment (Computer Communications and Networks)

ISBN : #1846282667 | Date : 2006-03-07

Description :

PDF-6c94d | This updated edition will help IT managers and assets protection professionals to assure the protection and availability of vital digital information and related information systems assets. It contains major updates and three new chapters. The book uniquely bridges the gap between information security, information systems security and information warfare. It re-examines why organizations need to t… Information Assurance: Security in the Information Environment (Computer Communications and Networks)


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[Pub.26yLF] Information Assurance: Security in the Information Environment (Computer Communications and Networks) PDF | by Andrew Blyth


Information Assurance: Security in the Information Environment (Computer Communications and Networks) by by Andrew Blyth

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Software Technologies International Communications Information PDF Fc48f24ce

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Software Technologies: 11th International Joint Conference, ICSOFT 2016, Lisbon, Portugal, July 24-26, 2016, Revised Selected Papers (Communications in Computer and Information Science) PDF




: Software Technologies: 11th International Joint Conference, ICSOFT 2016, Lisbon, Portugal, July 24-26, 2016, Revised Selected Papers (Communications in Computer and Information Science)

ISBN : #3319625683 | Date : 2017-08-16

Description :

PDF-e2557 | This book constitutes the thoroughly refereed proceedings of the 11th International Joint Conference on Software Technologies, ICSOFT 2016, held in Lisbon, Portugal, in July 2016. The 13 revised full papers together with 3 short papers presented were carefully reviewed and selected from 84 submissions. The papers selected to be included in this book contribute to the understanding of relevant tr… Software Technologies: 11th International Joint Conference, ICSOFT 2016, Lisbon, Portugal, July 24-26, 2016, Revised Selected Papers (Communications in Computer and Information Science)


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Software Technologies: 11th International Joint Conference, ICSOFT 2016, Lisbon, Portugal, July 24-26, 2016, Revised Selected Papers (Communications in Computer and Information Science) by

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Troubleshooting Campus Networks Practical Protocols PDF D550170da

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Troubleshooting Campus Networks: Practical Analysis of Cisco and LAN Protocols PDF




by Priscilla Oppenheimer : Troubleshooting Campus Networks: Practical Analysis of Cisco and LAN Protocols

ISBN : #0471210137 | Date : 2002-07-29

Description :

PDF-c5408 | All network designers and administrators want their campus LANs to run efficiently. This book provides tips and techniques for using protocol analyzers and other tools to recognize problems for both Cisco and multiprotocol traffic patterns. * Focuses on troubleshooting problems that arise from the Cisco routers inter-operating with many other network protocols * Covers both legacy and cutting-edge… Troubleshooting Campus Networks: Practical Analysis of Cisco and LAN Protocols


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Troubleshooting Campus Networks: Practical Analysis of Cisco and LAN Protocols by by Priscilla Oppenheimer

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Managing Risk Jonathan Armstrong PDF 234a0809c

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Managing Risk PDF




by Jonathan Armstrong : Managing Risk

ISBN : #075452468X | Date : 2004-09-03

Description :

PDF-7763e | Managing Risk: Technology and Communications is a practical guide to the effective management of technology and communications risks. Frequent high profile scares, like the Sasser worm and WiFi vulnerabilities, make a proactive approach essential and this book shows you how to put in place expedient checks, balances and countermeasures.Business networks are threatened by a host of factors, from em… Managing Risk


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Managing Risk by by Jonathan Armstrong

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Unspoken Code Businesswomans No Nonsense Corporate PDF 363c5a728

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The Unspoken Code: A Businesswoman’s No-Nonsense Guide to Making It In the Corporate World PDF




by Marja L. Norris : The Unspoken Code: A Businesswoman’s No-Nonsense Guide to Making It In the Corporate World

ISBN : #1626344248 | Date : 2017-08-01

Description :

PDF-55089 | Achieving success as a professional woman doesn’t have to be hard! With over 30 years of experience rising through the ranks of the male-dominated world of finance, author Marja Norris knows all too well the challenges females continue to encounter in today’s business culture. Over the decades, she’s learned how to expertly navigate the rules and expectations of the workplace, many of which remai… The Unspoken Code: A Businesswoman’s No-Nonsense Guide to Making It In the Corporate World


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[Pub.18IUY] The Unspoken Code: A Businesswoman’s No-Nonsense Guide to Making It In the Corporate World PDF | by Marja L. Norris


The Unspoken Code: A Businesswoman’s No-Nonsense Guide to Making It In the Corporate World by by Marja L. Norris

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Way Wolf Straight Persuasion Influence PDF 36609e6a1

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Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success PDF




by Jordan Belfort : Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

ISBN : #1501164287 | Date : 2017-09-26

Description :

PDF-2679e | Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, … Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success


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[Pub.82VSt] Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success PDF | by Jordan Belfort


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